SOBO LTD., BUSINESS DEVELOPMENT OPPORTUNITIES

Sobo Ltd. is a rapidly expanding Food, Food, Beverage & Entertainment’ management company that plays a major role in Israel’s local hospitality industries.

The company owns, respectively, three pubs located in Jerusalem and Tel Aviv called ‘‘Mikes Place’ ’ (which have well known national and international reputations), a popular music band called ‘SOBO’ and offers ‘Food, Beverage & Entertainment’ management services in the hospitality and tourism related industries.


The most recent event that propelled the ‘Mikes Place’ name to international media awareness was the tragic suicide bombing of ‘Mikes Place’ in Tel Aviv, on April 30 2003, that killed 3 innocent people wounded over 40 other patrons and completely destroyed the pub.

In spite of the attack, within 6 days Sobo Ltd. reopened the Tel Aviv location to a overflowing crowd of loyal customers, the local diplomatic community, celebrities, well known personalities, and the press and media. Now four months later the ‘Mikes Place’ location in Tel Aviv is expanding and the company has plans to open the first ‘Mikes Place’ in an international location.


The history of ‘Mikes Place’ is an illuminative example of how to develop a business in severely unstable political and economic conditions.

The hospitality industry in the Middle East has been so brutally affected since 9/11 and September 2000 (when the current Israeli-Palestinian conflict began) that it is only the true entrepreneurs and highly skilled operators that can succeed in such an environment.

The owners of Sobo Ltd., brothers Assaf and Gal Ganzman, fall within the above description.

As their consultant, advisor and friend over a 4 year period I saw these young guys take one small pub in Jerusalem and parley it into a national social institution and profitable company.

As a result, Sobo Ltd. today has the expertise and infrastructure to rival any competitor in Europe or North America in the same sectors of the ‘Food, Beverage & Entertainment’ related industries.

Since the opening of the first ‘Mikes Place’ location in 1994 the size and scope of the ‘Mikes Place’ concept of pubs has surpassed all gross revenue and profit expectations ever imagined by the original founders.

A critical outcome of this company growth is Sobo Ltd’s new priority to create revenue sources internationally as a means of ensuring its future development.

Our vision of is to open new ‘Mikes Place’ locations by establishing partnerships, licensing agreements and/or management contacts with similar minded new partners in the international market place.


If you are interested in participating with us in this exciting new venture or if you have any ideas that could assist us in the development of the ‘Mikes Place’ concept and brand name internationally, then please contact me directly at richardsteinberg@hotmail.com and I will answer any inquiry you may have.

Thank you,

Richard Steinberg
Business Development Consultant
Sobo Ltd.