Franchise Facts

Training & Opening

To effectively and efficiently prepare you for your unit opening, you will attend our extensive training sessions involving classroom instruction combined with on-location, hands-on experience.

Training covers customer service, bar training, food preparation, sound and lighting techniques, sanitation, marketing, administration and all the other information you will need to manage your new Mike's Place.

The operations/training team will work side-by-side with you during your opening weeks.

Marketing

While you are in training, you will learn straight forward marketing strategies. These techniques include how to identify and market your target audience, how to maximize marketing dollars and how to create and maintain a successful marketing plan. We will be there when your store opens to help market to potential customers in your area. After opening, ongoing assistance is available, ranging from new marketing ideas to use of the Mike's Place ad slik to maximize success in your local market.

Field Assistance

Our highly seasoned and experienced professionals will assist you with site selection, safety, inventory and operational control systems. They will teach you how to capitalize on proven ways of building sales and maximize the return on your efforts.

Investment Range

Minimum liquid capital of $75,000 is required. The estimated total initial investment ranges from $250,000 to $450,000. Exact cost will depend on amount of renovation needed, costs associated with local building ordinances and the amount of signage purchased. Included in the initial investment is Mike's Place franchise fee of $30,000.

Other Notes

Exclusive territories are available for multi-unit development.

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